For the last 20 plus years, Action Target has been the dominant force in shooting range equipment design and manufacturing for law enforcement, military, and commercial ranges around the world. We are proud of our commitment to deliver advanced firearms training products that help prepare our men and women in uniform for the heroic job of defending our safety and our freedom.
Action Target is a privately owned business headquartered about 40 miles south of Salt Lake City in Provo, Utah. Unlike many in the industry, we engineer, manufacture, and install all of our own products. This unique start-to-finish approach gives us significantly better control over the quality of our products.
Action Target: David or Goliath?
Actually, we're both. With Action Target as your partner, you get the size and experience of a company trusted to build some of the largest and most sophisticated shooting range facilities in the world.
The massive ranges at the various Federal Law Enforcement Training Centers, the FBI Academy, and the Los Angeles Police Department Training Center are just a few examples of the high profile, high performance ranges Action Target has created.
On the other hand, you still benefit from the same unsurpassed quality and attention to detail if all you need is a few steel targets and a 10-lane tandem turning range. No job is too big. No job is too small.
Bigger is not always better. (But in our case it really is)
As the nation's largest manufacturer of shooting range equipment, we consider size to be our greatest strength.
Our size gives us access to resources, purchasing power, and manufacturing technologies nobody else can even approach. The benefits to you include remarkably innovative target systems and training tools, unbeatable customer support, and clearly superior products at competitive prices.
Because of our proven experience and capacity, we are chosen time and time again to design, manufacture, and install the largest and most sophisticated shooting range projects in the world. A very short list of some of the major range projects we have built include:
- Los Angeles Police Department
- Pasadena Police Department
- Memphis Police Department
- Volusia County Sheriff
- Quebec Police Academy
- Louisiana State Police
- Salt Lake City Police Department
- Federal Law Enforcement Training Center (FLETC) - Glynco, GA
- Federal Law Enforcement Training Center (FLETC) – Artesia, NM
- Federal Law Enforcement Training Center (FLETC) – Cheltenham, MD
- Federal Bureau of Investigation
- Federal Aviation Administration
- Wright-Patterson Air Force Base
- Aviano Air Force Base
- Hanscom Air Force Base
- Cannon Air Force Base
- MacDill Air Force Base
- Camp Stanley
- Anderson Air Force Base
- Bangor Naval Sub Station
- Andrews Air Force Base
- 14 Nuclear power plants
The benefits of our size became particularly evident during the recent steel shortage and resulting dramatic prices increases. Because we have purchased so much for so long, we have very strong relationships with our suppliers.
We have been able to purchase steel and other raw materials at decent prices when many others in the industry were not able to buy steel at all.
Our People Make the Difference
There is no substitute for passionate, knowledgeable, and skilled people. That's why we've built Action Target around a team of proven executives, skilled engineers and machinists, dedicated sales representatives, and tireless customer service technicians. Our team has the creativity and drive to develop innovative new firearms training technology, the experience to properly apply that technology to solve today’s training problems, and the dedication to provide the best ongoing service and support in the industry.
Constant Innovation
Over the last 10 years, Action Target has introduced more than 125 new firearms training innovations. Nobody else can come close to saying that.
Because Action Target is so far ahead when it comes to innovation, our products have helped determine the course of modern firearms training and shooting range development. In fact, nearly every major department across the country now trains on Action Target equipment.
Action Target was the first to introduce individual, automated targets powered by compressed air instead of electric motors. This pneumatic technology has now become the industry standard for all types of law enforcement and military ranges.
We were the first to provide a portable, reliable, and affordable "Running Man" target system for dynamic law enforcement firearms training. After many years, our Runners are still the best engineered and most cost effective units you can buy.
We were also the first to incorporate powerful computer controls to run your range applications. Our SmartRange range control software gives you ultimate control over every target on your range. You can control exposure times, compile shooter performance data, and print out qualification reports right on the spot. You can control lights, fans, audio events, and just about anything else you can think of.
Action Target is with you every step of the way.
Good or bad, you will have a long-term relationship with whichever company builds your shooting range. As you make your decision, please consider all the costs involved, not just the initial price tag. Will your range help officers to train effectively and efficiently? Will your training program stay ahead of the liability issues stemming from inadequate training? If something goes wrong with the range, is the company that built it both willing and able to stand behind their work? These and other long-term questions should all be a part of your decision making process.
Our primary concern is not just selling you range equipment, but making sure you get the right equipment for your training needs. The right equipment must be well engineered, it must be installed properly, and it must function dependably under the harshest conditions. To make sure you get what you need, Action Target works with you every step of the way as your partner. From the initial consultation and design to the final installation, our goal is for you to have the facilities you need to continue the critical work of firearms training.
Even when the project is complete, our relationship continues.
Our job is not finished just because your range project is complete. We want to hear from you the following week, or the following year, or anytime you have a question or concern about your range. Our customer service department is always on-call and ready to help you with warranty issues, damaged parts, and anything else you need to keep your range running efficiently and effectively. We stand behind our work, and we stand behind you.
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